Word-of-mouth is a powerful force. I had visions of a grand unveiling, follow by organized promotion of course, of an idea that had been brewing (pun intended) in our household for quite a while. Once we decided to go for it, I couldn't even type up an email or hand out a flyer in our community before we had neighbors knocking on our door and co-workers approaching us at work, saying "Hey, I heard you were selling your beer?" Turns out my husband has a big mouth. But at least in this case, it has certainly been to our advantage.
Since I never got to do a formal announcement of this aspect of our project before it took on a life of its own, I'll take a moment to explain it now. Since last fall, "MK Brewery" (ie. Matt in our kitchen) has been brewing up a storm for our C.S.Ale, as in Community Supported Ale. With the motto "Be Ale-truistic!", we're setting aside the proceeds of this endeavor to specifically go towards environmental and humanitarian efforts during our journey, whether paying for our volunteer expenses, supplies, or direct donation to an organization.
While we've invested a good chunk of change in the beer's ingredients (and perhaps enjoyed just a few bottles ourselves...), we're happy to say that we have grossed $618 in "beer-rewarded donations" between November and March thanks to the many thirsty friends in our close-knit community. We're also proud to say we even have a few regular customers--er--donators that come knocking on our door late weekend (and weekday) nights. Our neighbor Kalila commented, "Why didn't you start this years ago? It is so much more convenient that driving to the store!"
Of course we would never dream of doing something so illegal as actually selling beer without a proper license, but we do have plenty left to share with Bay Area folks interested in making a suggested donation. While the oatmeal stout and amber bock are going fast, our favorite is the unique coffee kolsch, inspired by Fate Brewing in Colorado. Stop by and get some, before it's gone. You can feel genuinely ale-truistic about it.
And if beer just isn't your thing, don't worry, there will be other ways to show your support for Before It's Gone Journey down the road! Who knows, maybe I will even get to do a grand unveiling of them...
Since I never got to do a formal announcement of this aspect of our project before it took on a life of its own, I'll take a moment to explain it now. Since last fall, "MK Brewery" (ie. Matt in our kitchen) has been brewing up a storm for our C.S.Ale, as in Community Supported Ale. With the motto "Be Ale-truistic!", we're setting aside the proceeds of this endeavor to specifically go towards environmental and humanitarian efforts during our journey, whether paying for our volunteer expenses, supplies, or direct donation to an organization.
While we've invested a good chunk of change in the beer's ingredients (and perhaps enjoyed just a few bottles ourselves...), we're happy to say that we have grossed $618 in "beer-rewarded donations" between November and March thanks to the many thirsty friends in our close-knit community. We're also proud to say we even have a few regular customers--er--donators that come knocking on our door late weekend (and weekday) nights. Our neighbor Kalila commented, "Why didn't you start this years ago? It is so much more convenient that driving to the store!"
Of course we would never dream of doing something so illegal as actually selling beer without a proper license, but we do have plenty left to share with Bay Area folks interested in making a suggested donation. While the oatmeal stout and amber bock are going fast, our favorite is the unique coffee kolsch, inspired by Fate Brewing in Colorado. Stop by and get some, before it's gone. You can feel genuinely ale-truistic about it.
And if beer just isn't your thing, don't worry, there will be other ways to show your support for Before It's Gone Journey down the road! Who knows, maybe I will even get to do a grand unveiling of them...
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